Nicknamed "The Rose City" for its climate and "Beertown" for its microbreweries, Portland's reputation is made by both its natural beauty and the fun, funky atmosphere its residents provide. In this well-organized city it's simple to travel but easy to get waylaid amongst the shelves of Powell's City of Books in the art-centric Pearl District or while tasting the beer in one of the city's dozens of brewpubs. Within easy reach of both the majestic Pacific Ocean and the soaring mountain peaks of the Cascades, outdoor recreation is a vital part of local culture. Intellectual and unique, urban yet open, Portland is a friendly city for visitors and residents alike.